Marketing Manager

Kaia Hollerback is the strategist and storyteller behind SurfYogaBeer's social presence, shaping the voice, look, and rhythm of the brand across every platform and inbox.

A lifelong free spirit with marketing in her bones and a love for people at her core, she's a natural connector who turns the magic of SYB into content that stops thumbs and starts conversations.

With over 8 years in social media and content creation, a degree in marketing, and a year-plus career as a professional photographer, Kaia brings serious strategy to the soulful side of the brand. She runs the daily social, contributes to the creative direction, creates content, and writes email campaigns that actually get opened. 

And let's not forget her love for travel. Kaia's camera roll is basically a passport stamped with sunsets, surfboards, and strangers turned forever friends. Whether she's chasing waves in a new country or capturing the quiet magic of the mundane, her adventures fuel her storytelling with authenticity, depth, and perspective.

Add an adventurer's heart, an instinct for beauty, and a knack for making strangers feel like family, and you've got the full Kaia package. Whether she's behind the screen, behind the camera, or barefoot on a beach somewhere new, she's always ready to bring the vibes, the visuals, and the stories that make SYB feel like home.