bonjour
cote d'azur
Cassis calanques, the Verdon Gorge, lavender fields, and a Saint-Tropez finale where you spend the 4th of July at the greatest beach club on earth. Chic French Riviera, done properly.
Join the waitlistwait, what
is this exactly?
Fair question. Here is the short version. We curated the best of the South of France into one week: Cassis, the Verdon Gorge, and Saint-Tropez, with a chic culture day in Aix-en-Provence in the middle.
In Cassis you hike the Calanques and spend a full day kayaking to hidden coves, basically living in that turquoise water. Then it is the Verdon Gorge, the Grand Canyon of Europe, for crystal lakes and aqua rando. And we finish in Saint-Tropez, full Riviera mode, landing right on the 4th of July. Coincidence? We think not.
how we roll
This is not a one-hotel-and-day-trips kind of week. It is a four-stop journey through the best of the Riviera, and our SYB bus does all the work. Coast first, then canyon, then the grand finale in world-famous Saint-Tropez.
Every hotel was scouted on the ground and handpicked as the right home base for its stop. Cassis for the harbor and the Calanques, Castellane for the Verdon adventure chapter, and Saint-Tropez country for the finale. Comfortable, well located, and built for the flow of the trip.
july 4th at
shellona beach club
There is exactly one place on earth to be on the 4th of July, and it is a beach club in Saint-Tropez. We are taking over Shellona, the Riviera's premier day club, for the celebration of the summer.
Three hours of open bar and a set lunch, on us. It starts tasteful, all linen and rose and Mediterranean menus. It ends the way St Tropez always ends, with the entire club on the tables. You will have stories.
but here is the
syb part
Plenty of people do the South of France. Almost nobody does it with a crew. This is SurfYogaBeer, so the postcard comes with morning workouts over turquoise water, spritz hour, harbor dinners, and people you will actually want to keep.
Most of the crew shows up solo. By day two you have people, and by Saint-Tropez you have a family that happens to look great in linen. You will come for the Riviera. You will stay for the people.
the days look
something like this
hike the calanques
Cliff trails above the bluest water in France, with workouts where the backdrop does half the motivating. Cassis is your basecamp.
kayak to hidden coves
A full day paddling out of Cassis to secret beaches and coves you can only reach from the water. Swim breaks are mandatory.
aix + the lavender
A proper culture day. Markets, cafes, shopping, people-watching in Aix, then endless purple rows of lavender on the way inland.
aqua rando the verdon
The Grand Canyon of Europe. Rafting without the raft, straight down turquoise water between limestone walls. The adventure chapter.
bikes, wine, rose
Countryside bike tour through Saint-Tropez vineyards, winery yoga, and a rose tasting that turns into golden hour very fast.
the crew
Come solo, leave with a squad. Most people arrive on their own. By spritz hour on day one, you have got people.
the rough
game plan
Four stops, one crew, and a finale timed to land on the 4th of July. Here is roughly how the week tends to flow.
bonjour cassis
Check in at our harbor-town basecamp, first swim in that turquoise water, then a waterfront welcome dinner and lively Cassis energy.
calanques national park
Morning movement, then cliff hikes through the Calanques with viewpoints that make everyone stop mid sentence. Spritz hour after, obviously.
kayak mission
A full day on the water, paddling to hidden coves and little beaches only reachable by sea. Harbor dinner to close it out.
aix, lavender, inland
Culture day in Aix-en-Provence, then the SYB bus rolls through the lavender fields on the way to Castellane, our village base for the Verdon.
verdon gorge
Aqua rando through the Grand Canyon of Europe, lake swims, and an evening roaming a tiny historic village. Escargots for the bold.
st tropez, full riviera mode
Roll into the Riviera finale. Countryside bike tour, winery yoga, rose tasting, and a beach evening to warm up for the big one.
the 4th of july at shellona
The grand finale. Three hours of open bar and a set lunch at Saint-Tropez's premier day club, then the tables start filling with dancers. Next morning, one last breakfast and au revoir.
A sample flow based on how we ran it in 2026, not a fixed schedule. Final 2027 details drop to the waitlist first.
what's included
In the price
- Three handpicked hotels across Cassis, the Verdon and Saint-Tropez
- All ground transport between stops on the SYB bus
- Breakfast every day plus four group dinners
- July 4th at Shellona Beach Club with a 3-hour open bar and set lunch
- Calanques hikes and the full-day kayak mission
- Aqua rando day in the Verdon Gorge
- Countryside bike tour, winery yoga and rose tasting
- Daily fitness and movement programming
- Themed parties and your SYB welcome package
- Professional photographer and videographer
- Your SYB leaders running the whole thing
Not included
- International flights (fly into Marseille or Nice)
- Airport transfers (tons of routes, we connect you with trusted drivers)
- Travel and medical insurance (required)
- Lunches and two free-choice dinners
- Drinks outside the open bar
- Gratuities
you just show up
and say oui
Everything is handled, planned, and led by people who do this for a living. You do not organize a thing. That is the whole point of an SYB trip, and it is what our people rave about most.
Full honesty: this is the 2027 edition, and exact dates and pricing are still being locked in. What is already certain is the route, the 4th of July in Saint-Tropez, and that spots will be very limited when it drops. The waitlist hears everything first.
be first
on the list
The 2026 edition sold out, and 2027 lands on the 4th of July in Saint-Tropez, so this one will move even faster. Dates and pricing are still cooking, and spots will be limited when they drop. The waitlist gets first dibs before anyone else even hears about it.
No commitment. Just the first heads up when bonjour cote d'azur goes live for 2027.
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