Surf Yoga Tequila

The Evolution of a Brand: Why We’re Now SurfYogaTequila

Dear Legends,

After 10 years of sweaty workouts, salty surf sessions, and beers cracked open at sunset—we’ve had a revelation. A realization. A reckoning, if you will.

It’s time to evolve.

As of today, SurfYogaBeer is officially becoming… SurfYogaTequila.

Yep. You read that right. Same trips, same vibes, just with a slightly stronger kick.

Why the change?

Let’s break it down scientifically, statistically, spiritually:

1. The Tequila Trend Is Real

According to a 2024 study conducted by the Institute of Vacation Libations, tequila is now officially the drink of choice for adventurous humans aged 25–42 who own at least one reusable water bottle and enjoy mid-run dance breaks. That’s literally our entire demographic.

Meanwhile, beer sales are down 11.4% among people who own yoga mats. Coincidence? We think not.

2. Our Guests Voted With Their Livers

We crunched the numbers (and the limes) and found that 83% of our guests order tequila at the bar, whether it’s in a spicy margarita, a paloma, or just a clean pour with a wink.

Only 7% ordered beer. The rest were distracted trying to open a coconut.

We love you, beer, but… the people have spoken.

3. Tequila Makes People Dance Better

Actual fake study incoming.

In a double-blind study conducted by SYT (SurfYogaTequila Labs), researchers observed 72 volunteers at a silent disco on the beach. Those who had consumed tequila were:

    •    62% more likely to attempt a coordinated group dance

    •    45% more likely to remove their shirt (regardless of gender)

    •    100% more likely to scream “I LOVE THIS SONG” during a remix of something they didn’t recognize

Meanwhile, the beer drinkers? They just sort of… nodded.

4. It’s All About Vibration

Tequila comes from the agave plant, which thrives in the Mexican sun, draws its energy from the earth, and is harvested by people who often sing while they work.

Beer comes from barley, which is harvested by machines that do not sing.

We’re not saying tequila is more spiritual… but it probably is.

5. Branding Matters

Just imagine it:

    •    SurfYogaTequila hats

    •    Tequila Sunrise Flow yoga classes

    •    Our own brand of electrolyte-infused tequila shots (patent pending)

    •    Branded surfboards that double as margarita trays

The synergy is too good. The merch writes itself.

So What’s Next?

Don’t worry, SurfYogaTequila trips still include all the things you love:

    •    Morning movement

    •    Ocean dips

    •    New best friends

    •    Nighttime shenanigans

    •    And now, slightly more tequila-fueled dance floors

We’ll still keep a few beers in the fridge—for nostalgia.

But we’re raising our glasses (no salt, lime only) to the next era.

Wait… you made it this far?

Then you deserve the truth.

It’s April Fools, buddy. We’re not going anywhere.

Still SurfYogaBeer. Always SurfYogaBeer.

But hey, if you brought a bottle of tequila to the next trip, we wouldn’t be mad. 😉

With limey love and sweaty hugs,

The (Still Very Real) SurfYogaBeer Team